Ella Holland, National Territory Manager
Ella’s passion lies within the agricultural industry. Having grown up on a farm and completing a Bachelor of Animal Science at Massey University she also knows a thing or two about the industry.
Ella is working closely with the DNA team to promote all of PBB’s products and services including Igenity that is offered as part of PBB’s genomics partnership with Neogen and provides in-herd evaluation that’s been calibrated to NZ beef data.
Trudy Bensted, South Island Territory Manager
Trudy believes the key to profitable growth in the long game of breeding is eliminating the guesswork by utilising tools available to set yourself up for success.
Trudy is helping Ella out on the road in the South Island promoting all of PBB’s many products and services.
Prior to starting a PBB, Trudy was a breeding consultant/ dairy beef coordinator for Samen NZ, which involved tracking the calves progress throughout their life time from gestation to kill out.
Outside of work she is a mum to 2 kids, loves rugby, and watching her kids play, together they rear calves, Belgian Blues, Herefords, Simmentals and Normandes. Then in summer they travel from rodeo to rodeo as her daughter is a very keen barrel racer.