What We Do

Our dedicated Registry team is here to assist with all aspects of registration. We handle calf registrations, animal transfers, and the processing of weights and traits data, ensuring accurate and up-to-date records.

To help you confidently enter performance recording data, we provide comprehensive support, including tip sheets and tutorial videos, allowing you to complete your recording tasks anytime.

Catalogue processing is also a key service we offer. Our team verifies that sale animals have the necessary traits, weights, and registrations recorded before sending the data to Pivot Design, our in-house graphic design team, for catalogue production.

With genomics playing an increasingly vital role in registrations, our team collaborates closely with DNA providers to ensure a smooth and timely DNA and registration process.

Lisa Young
Registry Manager

 Lisa grew up on the Taieri on a sheep and beef farm, before moving north to study at Massey, and has always worked in the rural industry. She overseas the processes and performance recording of all 10 breeds including Alpacas under the PBB umbrella, and works closely with the breed societies to ensure the database is accurate and meets breed rules and regulations. She assists the Registry team with helping breeders transition from manual to electronic data entry, making sure traits and weights are recorded correctly.

Sage Harding
Data and Customer Specialist

Sage grew up on Sheep and Beef farms on the East Coast and caught the agricultural bug young. Her passion for the agriculture sector - in particular genetics - led her to study a Bachelor of Animal Science at Massey University, majoring in Animal Breeding and Genetics. Sage helps with the day-to-day registry needs of all breeds, such as processing calf registrations and weights, animal transfers and animal permits, however she is largely focused on Angus.

Rochelle Addenbrooke
Genetics Data Analyst
Rochelle lives on a local sheep and beef farm with her family.  She has an interest in all thing’s science and farming.  She helps with the day-to-day registry needs of all breeds, such as processing calf registrations and weights, animal transfers and animal permits as well as analyses the breed diagnostic reports to identify genotype issues and seek improvement on genotype processes.