IGENITY®:  – DNA Powered Selection for
Commercial Herds

Are you looking for a tool to make selection easy?

Smarter Selection Starts Here

Take the guesswork out of in-herd selection and invest in your herd’s future with Igenity®— the smart solution for commercial beef farmers looking to improve productivity and profitability.

Igenity is an easy-to-use system that gives greater insight into your herd; it identifies traits that heifers will pass on to their offspring, predictions of fertility and maternal performance, genetic merit for feed efficiency, growth and carcass composition and genetic strengths and weaknesses of your herd.

Igenity achieves this by utilising DNA scores (1-10) for 16 maternal, performance and carcass traits to produce advanced animal profiles.

Why Igenity?

✔ Rank cattle with confidence – Evaluate 17 key maternal, performance, and carcass traits using simple 1–10 scores.
✔ Optimise selection - Focus time, feed and resources on breeding stock of verified merit.
✔ Predict productivity Earlier - Personalised to fit specific production or market opportunities.
✔ Data-driven decisions – Maximise return on investment and drive greater genetic gains.
✔ Designed for crossbred and straightbred cattle – In herd commercial evaluation

PBB/Pivot exclusive

we can turn your Igenity results into a powerful buyer-friendly marketing tool that sets your herd apart. Highlight the value of verified genetics and show clients why your cattle are the smart choice in a competitive market.

Putting your Igenity scores to work:

Igenity DNA Score for 17 Traits   

download the beef igenity handbook »

Get ahead of the herd. Ask about Igenity today.

dna@pbbnz.com  |   0800 248 247