What We Do

Our DNA team specialises in providing precise and reliable genetic testing solutions to support breeders in optimising herd performance. We offer parentage verification, genetic profiling, and performance-enhancing analyses, ensuring accurate data for informed breeding decisions.

We work closely with DNA providers to ensure smooth, efficient processing of all testing and registration activities. By leveraging cutting-edge technology, our team helps breeders improve herd genetics, increase productivity, and achieve breeding goals with confidence.

Why PBB?

  • Comprehensive Testing: We offer a high level of accuracy and reliability in all our testing services.
  • Competitive Pricing: Get top-quality services at competitive rates to maximise your value.
  • Long-Term Sample Storage: DNA samples are stored for the long term, with retesting available as needed.
  • Data Security: Your data is handled with the highest standards of security and confidentiality.
  • Seamless Integration: Test results are directly loaded into the beef evaluation system for efficient, real-time updates.
  • Monthly Diagnostic Reports: We analyse reports monthly to ensure consistent and valuable insights.
  • In-House Parentage Testing: Our parentage analysis is conducted in-house for accuracy and control.
  • Expert Data Transfer: We specialise in seamless data transfer to ensure smooth integration with your systems.
  • Industry Collaboration: We work closely with industry partners to enhance the beef sector’s progress.
  • Friendly, Supportive Team: We make the process easy and provide expert guidance every step of the way.

Megan Ellett
Manager of Data & Genetics

Megan is our Genetics lead and works closely with our Genomic service providers, as well as with Helical and industry partners.


Sonya Knowles
Customer Engagement Agent

Sonya takes care of our tag and TSU orders, handles DNA sample submissions and assists with all general DNA enquiries.


Sophie Carpenter
Genetics Technician

Sophie runs parentage analysis on all our DNA orders; uploads results and sources DNA data as needed.