What We Do

Our DNA team specialises in providing precise and reliable genetic testing solutions to support breeders in optimising herd performance. We offer parentage verification, genetic profiling, and performance-enhancing analyses, ensuring accurate data for informed breeding decisions.

We work closely with DNA providers to ensure smooth, efficient processing of all testing and registration activities. By leveraging cutting-edge technology, our team helps breeders improve herd genetics, increase productivity, and achieve breeding goals with confidence.

Why PBB?

  • Comprehensive Testing: We offer a high level of accuracy and reliability in all our testing services.
  • Competitive Pricing: Get top-quality services at competitive rates to maximise your value.
  • Long-Term Sample Storage: DNA samples are stored for the long term, with retesting available as needed.
  • Data Security: Your data is handled with the highest standards of security and confidentiality.
  • Seamless Integration: Test results are directly loaded into the beef evaluation system for efficient, real-time updates.
  • Monthly Diagnostic Reports: We analyse reports monthly to ensure consistent and valuable insights.
  • In-House Parentage Testing: Our parentage analysis is conducted in-house for accuracy and control.
  • Expert Data Transfer: We specialise in seamless data transfer to ensure smooth integration with your systems.
  • Industry Collaboration: We work closely with industry partners to enhance the beef sector’s progress.
  • Friendly, Supportive Team: We make the process easy and provide expert guidance every step of the way.
Megan Ellett
Manager of Data & Genetics

Having worked at PBB for a number of years in various roles, Megan oversees everything Genetics related. She supports the data and genetics team with all things from order submissions and interpreting results, to genomic evaluations and diagnostic analysing.

Sonya Knowles
Customer Engagement Agent

Sonya looks after our customers throughout the DNA submission process. She checks, processes and submits all New Zealand DNA orders going to Neogen and assists with the processing of SPI orders for Australian members. Sonya supports our customers with all general DNA enquires as well as advising on DNA testing requirements to meet breed rules and regulations. She also processes all TSU orders.

Sophie Carpenter
Genetics Technician

Sophie has taken on the permanent position of Genetics Technician with the DNA team. She runs the parentage analysis for nearly all of the NZ breeds under the PBB umbrella, using the Helical system. She ensures all DNA results are loaded into BREEDPLAN and other relevant systems such as the DNA portal, as well as looking after DNA data transfer requests - working with third parties including overseas breed associations and other DNA service providers. Sophie also supports our customers with all general DNA enquires, including DNA testing requirements to meet breed rules and regulations. 

Pieter van As PhD
Neogen Genomics Business Consultant

Dr. Pieter van As is New Zealand-based and work directly with Neogen’s distributor PBB. His focus is to drive genomics through the education, adoption, and sales of Neogen’s Genomics and products and services in the New Zealand market.

Dorian Garrick PhD
PBB Board Member

Professor Dorian Garrick PhD, BAgrSc(Hons), is Chief Scientist and Director at Massey University’s AL Rae Centre. The AL Rae Centre is a world leader in the field of quantitative breeding, genetics and genomics.