FEED YOUR BUSINESS: Social Media for Business Growth
As a cattle breeder, you understand the importance of quality feed for your herd. But have you considered what "feeds" your business? Just as the right feed leads to healthier cattle, effective social media strategies can lead to a thriving business.
Why Social Media Matters
Today, the power to connect is literally at our fingertips, and social media has revolutionized the way we interact, consume news, and conduct business all from the comfort of our own homes. In the beef industry, there has been a steady shift from print materials to browsing the web and engaging on social media platforms.
THE STATS (according to DataReportal)
- There are 5.03 million internet users in New Zealand
- There are 4.13 million social media users in New Zealand, equating to over 75% of the population
- New Zealand has 3.3 million active Facebook members as of January 2024
- Published figures indicates Facebook’s potential ad read in NZ increased by 350,000 (+11.9%) between January 2023 and January 2024
4 REASONS WHY SOCIAL MEDIA SHOULD BE AN INTEGRAL PART OF YOUR BUSINESS STRATEGY:
1. Boost Your Visibility
In the competitive world of cattle breeding, standing out is crucial. Social media platforms offer a unique opportunity to showcase your cattle, facilities, and expertise to a broad audience. Tailored content and targeted ads significantly increases your studs visibility, ensuring your stud is seen by potential buyers and industry peers. A well-maintained social media presence allows you to stay top of mind with your audience and interested buyers.
2. Connect with Buyers
Building connections is the backbone of any successful business, and when you want to attract new leads and solidify existing ones, opting for strategies that enable you to connect is key. Whether you're promoting an upcoming sale or highlighting the qualities of your prized stock, social media platforms enable you to create content that resonates with your audience, encouraging interactions and inquiries which help foster relationships and build trust.
3. Build Customer Loyalty
The age-old saying “people buy from businesses they know, like, and trust” applies to livestock sales as well. Social media helps you build a recognizable and trustworthy brand. Consistent posting and engagement show that your business is active and reliable, and a strong online presence combined with quality products and exceptional customer service creates a winning formula.
4. Promote Your Sales
Effective promotion is key to successful sales. With Facebook's cost-effective advertising, you can tailor your budget to fit your needs, whether it's large or small. Facebook's precision targeting allows you to zero in on your ideal audience, ensuring your ads reach those genuinely interested in your cattle or stock. Plus, you can track your ads' performance in real-time and tweak your campaigns for maximum impact. With millions of users throughout NZ and beyond, Facebook connects you with a vast audience, helping you reach the right buyers both nationally and internationally.
Stay Ahead in the Industry
The digital landscape is constantly evolving, and staying ahead is essential. An effective social media strategy ensures that your marketing efforts are up-to-date and impactful. Staying on top of industry trends and social media updates gives you a competitive edge, allowing you to adapt quickly to changes and seize new opportunities.
As a part of PBB, we at Pivot Design understand the needs of the beef industry and have worked with both sheep and beef breeders for over 20 years. Contact us today to learn more about how our cost-effective social media marketing solutions can help you feed your business, reach your sales goals, and ensure your stud’s success.